From Invisible to In-Demand: We Helped a Beauty Brand Dominate Amazon and Boost Sales by 48%

When a personal care brand approached us for Amazon account management, they were stuck. Despite having a good product line of hair oils, shampoos, rosemary water, and body oils and their sales were flatlining. Worse, they had no real brand presence, inconsistent sales trends, and their listings were getting lost in a crowded category.

Let’s break down how we turned that around.

The Challenges

  • This brand was facing the kind of issues that can quietly kill momentum on Amazon:
  • Inconsistent sales with no clear growth trajectory
  • Low-quality listings un-optimised titles, weak images, and no real storytelling
  • No proper advertising setup, meaning they weren’t even competing for visibility
  • No brand store or A+ content, making it impossible to build trust
  • And a serious problem: counterfeiters were listing fake products under their name

At this point, they weren’t just losing sales and they were losing control of their brand identity.

What We Did

We started with the basics and built upward.

  • Listing Optimization We rewrote titles and bullet points to target high-intent keywords while still sounding human. We cleaned up descriptions, repositioned the brand narrative, and upgraded visuals with product-focused imagery that actually converts.
  • Brand Protection and Identity We worked to report and eliminate counterfeit listings while setting up a defensible brand presence. Registering the brand and creating A+ content helped reinforce authenticity.
  • Smart PPC Strategy No proper ads were running when we stepped in a few auto campaigns were present. We designed and launched a structured campaign with keyword clustering, budget controls, and weekly performance reviews. We scaled what worked and cut what didn’t—no wasted spend.
  • Better Inventory Strategy We moved key products into FBA to boost their visibility and eligibility for Prime, and to improve shipping speed and trust.
  • Brand Store Creation We designed a cohesive, scroll-stopping brand store that brought all SKUs under one visual identity. This turned casual browsers into serious buyers.

The Results sales-growth-adsacros

Within months, here’s what changed:

  • 48% increase in sales year-over-year
  • Improved organic ranking for core keywords
  • Earned the Amazon’s Choice badge for multiple products
  • Significantly reduced visibility of counterfeit products
  • A growing, loyal customer base and a clear roadmap for expansion

What’s Next

With momentum on our side, we’re now working with the brand to expand their reach in northern India. The growth is real and sustainable.

This project shows what’s possible when strategy, consistency, and execution come together. And it’s exactly the kind of transformation we aim to deliver for every brand we work with.